WHAT IS
THE BLUFF?
About The Bluff Collective
The Bluff Collective is the official initiative dedicated to supporting and advancing the success of Southern University student-athletes through Name, Image, and Likeness (NIL) opportunities. We are committed to ensuring that our athletes are recognized and rewarded for the hard work, leadership, and visibility they bring to our university and the larger Jaguar Nation.
Our collective creates pathways for student-athletes to engage in sponsorships, brand partnerships, community events, appearances, and digital content—all while maintaining their academic and athletic commitments.
At Our Core, We Are Champions.
Our Mission
Why It Matters
What We Do
A Call To
The Jaguar Nation
To empower Southern University student-athletes by providing meaningful NIL opportunities that support their personal, professional, and financial growth—on campus, in the community,and beyond.
Southern athletes give their all for the blue and gold. The NIL Collective gives back—by offering support, mentorship, and a financial foundation that helps them thrive. This is about more than compensation—it’s about education, equity, and building futures.
• Connect athletes with local and national business opportunities
• Support branding, marketing, and financial literacy education
• Facilitate appearances, partnerships, and social media campaigns
• Collaborate with alumni, donors, fans, and businesses to strengthen Jaguar athletics
We invite alumni, fans, businesses, and supporters to be part of this movement. When you contribute to The Bluff Collective, you invest in the future of our athletes—and the continued rise of one of the most storied HBCU athletic programs in the nation. Together, we can ensure that Southern athletes don’t just compete—they win, lead, and leave a lasting impact for generations to come.
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ON SOCIAL MEDIA
